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Understanding Market Orientation.



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Market orientation is a business philosophy that stresses the importance of understanding and responding to the needs of customers. The goal of market orientation is to create a mutually beneficial relationship between the company and its customers, in which both parties benefit from the exchange. In order to achieve this, companies must be focused on … Read more

What is a pea?



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The term chicharro is a vulgar term that refers to that which is small (by number of workers or turnover), operates on the stock market and has high volatility and low liquidity. In general, and from what we have indicated, this company tends to present a low valuation and a high risk if it is … Read more