What is the bounce rate?

Bounce rate is a term widely used in digital marketing industry. Especially in the strategies aimed at improving and analyzing user behavior on a website or e-commerce. The bounce occurs when a user enters a website and leaves the site without making any further interaction. That is, it does not browse the site. Based on … Read more

What is the Pay Back?

The definition of Pay Back, also known as payback period, refers to a method of analyzing investments. Specifically, the period of time it takes to recover the initial capital invested. Thanks to Pay Back it will be possible to know the time, usually years, that are necessary to recover the money spent at the beginning … Read more