Bounce rate is a term widely used in digital marketing industry. Especially in the strategies aimed at improving and analyzing user behavior on a website or e-commerce. The bounce occurs when a user enters a website and leaves the site without making any further interaction. That is, it does not browse the site.
Based on this, we define bounce percentage as the proportion of users who bounce in a given period of time. Regarding the total number of visits registered by the website in the same period of time.
The calculation to obtain the bounce rate of a website is done by dividing the number of sessions on a single page by the number of total sessions. This calculation of the bounce rate is normally done automatically. With the Google analysis tool known as Google Analytics.
Analysis on bounce rate
Although it is usually understood that the bounce rate is something negative for the website because it influences the SEO of the site. We must know that this is not entirely true and they depend on the website, its structure and content.
The bounce rate does not take into account the length of the session. Therefore we can find cases in which a user enters a website and then leaves because it is not what he was looking for. But we can also find cases in which a user enters a page of a website and being something of their interest, remains on it without making any interaction.
Hence, search engines like Google do not analyze the bounce rate independently, but also taking into account the time spent on the site. Something that also takes into account when positioning organically.