What is a transnational company?

Transnational companies are those that were initially created in a specific country but that over the years have expanded their presence to international markets, giving rise to new subsidiary companies around the world. To understand the concept of a transnational company, it is important to bear in mind that everything starts from a parent company … Read more

What is a collaborative CRM?

The CRM concept, acronym for Customer Relationship Management, is a customer relationship management solution, designed above all to manage three main areas such as marketing, commercial management and customer or after-sales service. The definition of CRM is an application or software that allows to centralize all the interactions between a company and its customers in … Read more