The ERIC matrix is a quadrant of 4 spaces (Eliminate – Reduce – Increase – Create) and whose objective is to propose actions that allow the or entrepreneur differentiate yourself from your competition based on the previous development of the value curve. The concept originates from the book of The blue Ocean Strategy by Chan … Read more
Within the economía we find ourselves with a discipline whose function is to control certain monetary factors in order to achieve economic stability. This is the work object of monetary policy, also known as financial policy. Monetary policy concept The concept of monetary policy is understood as the set of objectives defined with the intention … Read more
A commercial monopoly in terms of economía refers to that market situation in which there is only one organization, entity or company that exercises control over the commerce of a specific geographic space. Therefore, by the concept of commercial monopoly we understand a commercialization in which there is no type of competition due to the … Read more
The concept of marginal utility emerged in the XNUMXth century to define the additional satisfaction or derived benefit that a buyer obtains from consuming an extra unit of a good or service. This variable, essential to understand the economía, is used by experts to set the exact amount of product that an individual will buy. … Read more
Monthly Recurring Income or MRR (for its acronym in English Monthly Recurring Revenue) are those ingresos that are repeated from time to time and that become necessary income for the business. For us to have MRR it is necessary that our product or the service is acquired by our clients continuously or from time to … Read more
The term machinery refers to a mechanical device made up of certain pieces (whether mobile or immobile) that allow them to interact with each other and, through interaction, transform into energy and be able to perform a certain action. Probably, most of us think that machinery is only a matter of an industrial nature, but … Read more
Macroeconomics is a part or branch of the Economía, which aims to study the collective magnitudes corresponding to an economic system. The magnitudes are generally established for a specific country or territory. In macroeconomic terms, National Income is understood as the set of goods and services produced in a national economy within one year. It … Read more
A definition of microblogging is the form of communication or publication system that is based on the sending of short text messages, usually with a maximum length of 140 characters, through tools created with that mission. What is a microblogging and what is it for? The concept of microblogging, is also known as nanoblogging, and … Read more
We speak of a monopoly, when in a market there is only one seller or producer to satisfy the needs of all purchasers. It comes from the Greek "monos", one and "polein", to sell. That is, a single seller. The characteristic of this situation is that, since there is only one seller, this gives it … Read more
Guerrilla marketing is an advertising strategy that uses unconventional techniques and requires a minimum investment to obtain the widest media coverage through these proposals. This system, therefore, does things that others do not and tries to surprise the user with unusual actions that in some cases are not considered as advertising. A guerrilla marketing campaign … Read more
