The concept consumer refers to the organization or individual who consumes goods or services that Suppliers and manufacturers put at your disposal in the market in order to satisfy any of your needs. It is the last step in the production process, specifically the end customer.
En economic terms, the consumer is the figure that provides their resources, usually money, in exchange for obtaining said goods or services. Through these transactions, he hopes to meet some need. Its existence would not be possible without the presence of the producers, who are in charge of putting the services and sales up for sale.
There are several streams to study the behavior of end customers. The most logical thing is that the consumer chooses to adopt a rational position, where they spend their money with the intention of maximizing the reward they get with the purchase. This reward can be obtaining pleasure, fulfilling a desire, satisfying a need, etc.
However, the concept of consumer has varied considerably in recent years due to the great influence of new technologies and their use in the field of economics. The result is a major change in consumer behavior, who sometimes end up making impulsive and more irrational purchases. Advertising and marketing also play an important role in this. marketing, which ends up affecting the buying process a lot.
There are two factors that affect the consumer when going to the market:
- Tastes or preferences: each person knows what their concerns and needs are, so they will select those elements that best meet those demands.
- The ability to rent: the purchase process also influences the purchasing power and the income level of each person. The more money you have, the more purchases you can make.
Difference between customer and consumer