A brand is a symbol, a word or set of words with which a product, service or company is named and named. The trademark is considered a registered trademark when the pertinent procedures are carried out for it. Before any of the official bodies responsible for the registration of trademarks that exist at the national, … Read more
The multiplier effect of public spending refers to the increasing effect of public spending on the economy. In other words, we can say that the initial expenditure made by the government (spending public) will be increased or increased by a series of factors that affect said increase. How is the multiplier effect of public spending … Read more
Mercantilism is a term that comes from Latin and is equivalent in parts to the words "trade" and "system". For this reason, the concept of commercialism finds its meaning in that economic system whose two fundamental pillars are trade and export. In order to delve into the definition of mercantilism, it is important to bear … Read more
The definition of monetary aggregates is the total amount of money that circulates in an economy. They refer to the most liquid measures of the concept of money, so then it only includes those that are used as a means of payment. They are a series of liabilities liquids issued by the money-issuing sector and … Read more
The macro environment is a concept related to marketing and economía. The macro environment is one of the two elements that make up the marketing environment. Formed by the macro environment and microenvironment. Both facilitate decision making within a company with the least possible uncertainty. They also improve adaptation to market changes. Within a company … Read more
The monetary illusion is an effect produced when an agent is guided by nominal variables instead of using real variables. An individual may have a monetary illusion when he perceives the nominal increase in his income but not the increase in prices, being able to think that he is in a better situation, but without … Read more
The concept of marketing has many meanings. This English term that could be translated into Spanish as marketing, is the discipline oriented to the analysis of the behavior of markets and consumers. He is in charge of studying the commercial management of businesses in order to attract and retain customers through products or services that … Read more
The concept of market niche refers to a group of people or companies who have certain needs, and who have the will to satisfy them and the economic capacity to acquire the services or goods necessary for this. Companies, in general, look for a specific market niche, to which the different products with which they … Read more
Mercosur is how the Common Market of the South is known, which deals with a process of regional integration between countries in South America. It was founded by Argentina, Brazil, Paraguay and Uruguay in 1991. It allows a free trade zone and common tariff agreements to exist between these countries (and those annexed to their … Read more
Materials planning or MRP is a system used by companies for administration and planning, usually associated with software that does it. What this program does is plan production and control the Inventory, which benefits companies enormously. Its objective is that the company has all the necessary supplies, or materials required at the right time to … Read more
