Talking about objectives, from an economic point of view, must necessarily refer to the objectives of the company. The objectives are the goals to be achieved, and can refer to multiple variables. For example, one can speak of production objectives, as well as objectives related to each of the company's products or services. But also, marketing goals can be set. In this case we would be talking about sales objectives, which can in turn refer both to a certain amount, and to the opening of new markets, or a combination of quantities and geographical areas.
You can also establish growth objectives of the company, which include the formulas to obtain the necessary capital for the corresponding investments. Objectives of hiring staff, as necessary by the department of Human Resources, to carry out the planned production increases etc ... In short, these are results or situations that want to be achieved, usually establishing a route, allocating resources, and establishing the time periods for compliance.
As can be seen, the setting of objectives in a company is a procedure that is closely linked to the planning process. The advantages of goal setting include focusing the efforts of each of the people who work in the company, in the same direction. In addition, they serve to establish strategies to achieve them, or even strategies to be followed by the company, more generally. The establishment of objectives also allows to have a clear idea of the resources that will be necessary to obtain them and carry out the corresponding allocation.
And, the same can be said of the activities or tasks in which the template is to be used. Finally, it could be pointed out that the objectives are a kind of compass that shows us the way. But, not only that, the objectives also allow to establish a control of the effectiveness of the activities, departments and workers. And they serve to motivate staff.