What is churn rate?

One of the things that those who have a personal blog hate the most is its cancellation rate. We explain what it consists of and how this rate can be remedied.

The churn rate is the rate that indicates the number of clients or users who have unsubscribed from one of our services (usually from a list of subscription or newsletter, or any other database).

How is the churn rate calculated?

It is calculated as follows: No. subscribers lost in a period / No. subscribers we had at the beginning of the period

When we indicate "a period" we mean the time interval for which we are going to calculate the cancellation rate. This can vary, and we are the ones who can define how much this time interval will be (one month, one quarter, one four-month period, per year).

Depending on each sector and the activity we are engaged in, a churn rate will be more or less low than any other. However, in general terms we can indicate that a churn rate that is between 13 or 15% or higher is a reason to be alarmed.

To avoid this cancellation fee, some of the actions we can undertake are:

  • Take into account the previous campaigns that we have carried out. Review campaigns email-marketing what we have done and see how we have put them into practice, where we have failed.
  • Do a "re-segmentation": redo a market segment among the group of clients who are our subscribers to ensure their preferences and tastes, and adapt the offer to these elements. We must not stray from this.
  • Improve what we offer. What if the problem is in what we offer? Perhaps it is not adequately adjusted to the needs of our clients or who we direct our campaigns. We will have to make a new adjustment to our offer or offer what they really want.

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