Bounce rate is a metric of analítica web that reflects the percentage of abandonment of visitors when they enter a web page. This percentage is influenced by a series of aspects such as the difficulty of finding something specific, the design of the site, the information they find, etc.
What does the bounce rate measure?
The bounce rate is very useful to identify which users do not consider the content of the web interesting or have not found what they really wanted. They enter the page and without navigating through any link they end up closing the page.
The optimal bounce rate is difficult to determine, as it will largely depend on the type of website. It is not the same to compare a blog with an online store, or a newspaper with a landing page. In general, when your web traffic is coming mostly from Google, the most logical thing will be to have a high bounce rate. If, on the other hand, visits come through guest posts or links on similar pages, the bounce rate will be lower.
How is the bounce rate calculated?
Many statistical systems put 30 seconds in the time for a visit to be considered a bounce. This shows that by leaving before half a minute the user reflects a certain disinterest.
When there is a low bounce percentage, it is a sign that there is a correct content organization and a fairly correct graphic design, which actually invites you to continue exploring the site.
To measure the bounce rate, you just have to divide the number of visitors that reach a single web page (per browsing session) by the total number of visitors.
Bounce rate = Total number of visits viewing a single web page / Total number of visits