The term engagement is used in the business world to define the level of involvement and commitment of a worker with his organization. A translation of engagement can be loyalty or commitment. An employee's engagement is reflected in the results of their work and in the level of involvement, translating at the same time into … Read more
The commercial code is the legal regulation followed by companies that serves to regulate their activities in monitoring their operations and commercial relations. Therefore, the concept of commercial code is defined as the legal legislation that regulates the activity of any company. Of course, the characteristics of the commercial code vary according to which country. … Read more
The meaning of competitive advantage refers to the advantage that a company, person or organization compared to other entities in the same sector, which ends up placing them in a position of superiority. In this way they will be much more competitive in the market. There are several conditioning factors that can define competitive advantage, … Read more
Copyright is a word of English origin that translated into Spanish would be copyright. This provides the person responsible for an artistic content or an intellectual work with a copyright each time it is reproduced or used, participating by law in the possible benefits generated by their work. The meaning of copyright encompasses the legal … Read more
Marginal cost is the cost of producing one more unit. That is, the variation experienced by the total cost in the face of a unit increase in production. It is a concept widely used in microeconomía, since it can be used to determine the quantity that the company should produce and its prices. Specifically, the … Read more
The CRM concept, acronym for Customer Relationship Management, is a customer relationship management solution, designed above all to manage three main areas such as marketing, commercial management and customer or after-sales service. The definition of CRM is an application or software that allows to centralize all the interactions between a company and its customers in … Read more
User data information is a topic that is up to date due to the importance that has been given in recent years. So much so, that laws such as the LOPD or others that ensure user safety have been modified so that this area is improved. Specifically, cybersecurity or internet security refers to the set … Read more
The term clickbait in Spanish is known as "ciberanzuelo" or "hook of clicks". It is used to refer to all those practices intended for users to access content that does not correspond to what is advertised, generally with the mere objective of obtaining advertising revenue with its consumption. The clickbait is used to generate ingresos … Read more
Consumption is defined as the action and acquisition of a good or service. This concept of consumption implies all that set of products and services that are made available to society to satisfy a need or a desire, a need that can be primary or secondary. Over time, this action has given rise to what … Read more
Capital flight is a term that involves the departure of physical assets or money from a country due to economic events that have happened in that place. There are also other situations in which this can happen, such as increases in impuestos, or when a country cannot meet its debt obligations and loses credibility and … Read more
