The value of a brand is the image, perception or value that a product belonging to a company has achieved throughout its life. Furthermore, the value of a brand can have both negative and positive connotations.
But then what is it that gives a brand value? The value of any brand comes from the relationship, from the expectations and from what people think about the product and the brand in question based on their experience and contact with them.
To achieve brand value, the company must establish a communication strategy that generates well-valued publicity. Thus, the value of a brand serves to satisfy and conquer the expectations and needs of users. For this reason, we often link the concept of brand equity with that of intangible assets since they do not necessarily always have to be physically tangible products.