The conversion rate is used to know what is the behavior of consumers in an e-commerce or website. The concept of conversion rate is the product of the relationship established between visitors who simply visit a web page and those who, in addition to visiting it, convert to it through an action.
Therefore, for any the objective of the conversion rate is to know the records, purchases or downloads within a web.
How the conversion rate is measured
The operation to calculate the conversation rate is very simple, since it is calculated with a simple division. In addition, there are some very useful tools to measure the conversion rate, one of the most popular being Google Analytics. This is the formula to calculate the conversion rate:
Number of total conversions / Number of total visitors
Conversion Rate Calculator