SEO is a term that comes from English, specifically from the expression Search Engine Optimization, which translated into Spanish would be Search Engine Optimization. It refers to the set of techniques used to improve the search engine position of a web page. These techniques will vary according to the algorithms used by each search engine to define the position of each page.
Search engine optimization is the process of improving the visibility of a website in the organic results of different search engines.
In recent years Google has modified its algorithms trying to adapt to the expectations and needs of the Internet user.
What is SEO for?
SEO is necessary because it makes the website and E-commerce more useful to both search engines and users. It helps search engines understand what each website is about and if it is of value to the reader.
Google's SEO positioning will depend on a series of parameters, such as user experience, the relevance of the content and the authority of the website.
SEO will allow the most relevant pages to be in the top positions in search engines, which will facilitate access to your site by users, who will find you more easily.
Importance of SEO
Nowadays, SEO positioning is becoming increasingly important, since we want the interested user to find the information, products or services that our business provides. Given the large amount of content that exists and the competition by occupying the top positions in searches, it is becoming more and more necessary to have updated websites with information of interest.
Different studies reveal that the sites that appear on the first page of the Google search engine receive 91,5% of visits, while the second and third page, 4,8 and 1,1%, respectively.